{"id":3348,"date":"2021-08-18T17:07:48","date_gmt":"2021-08-18T12:37:48","guid":{"rendered":"https:\/\/www.realrobot.ir\/?p=3348"},"modified":"2022-01-15T01:59:40","modified_gmt":"2022-01-14T22:29:40","slug":"the-difference-between-on-page-seo-and-off-page-seo","status":"publish","type":"post","link":"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/","title":{"rendered":"What is the Difference Between Internal and External SEO?| SEO World"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0646 \u062a\u0641\u0627\u0648\u062a \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0648\u0644 \u0645\u0647\u0645 \u0648 \u0628\u0646\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0631\u0641\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc \u0628\u0627\u0634\u062f. \u062a\u0627 \u0628\u0647 \u0627\u06cc\u0646\u062c\u0627\u06cc \u06a9\u0627\u0631 \u0645\u0628\u0627\u062d\u062b \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0627 \u0627\u0632 \u0628\u0627\u0628\u062a <a href=\"https:\/\/realrobot.ir\/en\/2021\/08\/17\/what-is-seo\/\">\u0645\u0641\u0647\u0648\u0645 \u0633\u0626\u0648<\/a> \u0645\u0648\u0631\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0627\u06cc\u0645. \u0628\u0627 \u067e\u06cc\u0634\u0631\u0648\u06cc \u062f\u0631 \u062c\u0646\u0628\u0647 \u0647\u0627\u064a \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06cc\u06a9 \u0633\u0627\u06cc\u062a\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u064a \u0645\u0645\u06a9\u0646 \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u06a9\u0644\u06cc \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u062f \u0648 \u062f\u0646\u0628\u0627\u0644\u0647 \u0627\u06cc\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u0633\u0627\u06cc\u062a \u0634\u0645\u0627\u0633\u062a. \u0627\u063a\u0644\u0628 \u0631\u0648\u0634 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u064a \u0633\u0627\u06cc\u062a \u0647\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u06af\u06cc\u0631\u062f \u0628\u0647 \u062f\u0648 \u0628\u062e\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc \u0634\u0648\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0627\u0635\u0637\u0644\u0627\u062d Black Hat \u0648 White Hat \u0646\u0627\u0645\u06cc\u062f\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter-rtl ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0622\u0646\u0686\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc\u062f<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D8%A2%D8%AE%D8%B1%DB%8C%D9%86_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%DA%AF%D9%88%DA%AF%D9%84_%D8%AF%D8%B1_%DA%86%D9%87_%D9%88%D8%B6%D8%B9%DB%8C%D8%AA%DB%8C_%D8%A7%D8%B3%D8%AA%D8%9F\" >\u0622\u062e\u0631\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0686\u0647 \u0648\u0636\u0639\u06cc\u062a\u06cc \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA\" >\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D8%A7%D9%87%D9%85%DB%8C%D8%AA_%D9%84%DB%8C%D9%86%DA%A9_%D9%87%D8%A7%DB%8C_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D8%B3%D8%A6%D9%88\" >\u0627\u0647\u0645\u06cc\u062a \u0644\u06cc\u0646\u06a9 \u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0633\u0626\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D9%85%D9%86%D8%B8%D9%88%D8%B1_%D8%A7%D8%B2_%D8%B3%D8%A6%D9%88_%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D8%A8%D8%B1%D8%B1%D8%B3%DB%8C_%D8%B3%D8%A6%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%DB%8C%D8%A7%D9%87_%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%D9%81%DB%8C%D8%AF\" >\u0628\u0631\u0631\u0633\u06cc \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#%D8%B1%D9%88%D8%B4_%D8%B3%D8%A6%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%D9%81%DB%8C%D8%AF_%DB%8C%D8%A7_White_Hat\" >\u0631\u0648\u0634 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f \u06cc\u0627 White Hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/realrobot.ir\/en\/2021\/08\/18\/the-difference-between-on-page-seo-and-off-page-seo\/#Black_Hat_%DB%8C%D8%A7_%D8%A8%D9%84%DA%A9_%D8%B3%D8%A6%D9%88_%DA%86%DB%8C%D8%B3%D8%AA\" >Black Hat \u06cc\u0627 \u0628\u0644\u06a9 \u0633\u0626\u0648 \u0686\u06cc\u0633\u062a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%A2%D8%AE%D8%B1%DB%8C%D9%86_%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85_%DA%AF%D9%88%DA%AF%D9%84_%D8%AF%D8%B1_%DA%86%D9%87_%D9%88%D8%B6%D8%B9%DB%8C%D8%AA%DB%8C_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0622\u062e\u0631\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0686\u0647 \u0648\u0636\u0639\u06cc\u062a\u06cc \u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u062f\u0627\u0626\u0645\u0627\u064b \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u062f\u0646 \u0648 \u062f\u0631 \u0627\u0635\u0637\u0644\u0627\u062d \u0639\u0627\u0645 \u062a\u0631\u060c \u0628\u0647 \u0631\u0648\u0632 \u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c \u0647\u0627\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u062e\u0648\u062f \u0645\u06cc 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\u062f\u0631 \u0627\u062e\u0631\u06cc\u0646 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u062e\u0648\u062f \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0645\u0648\u0627\u0631\u062f \u0627\u0645\u0646\u06cc\u062a\u06cc \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u06cc\u0639\u0646\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647 \u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc\u06cc \u0631\u062a\u0628\u0647 \u0645\u06cc\u200c \u062f\u0647\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062e\u0627\u0637\u0631 \u0631\u0627 \u0628\u062f\u0647\u0646\u062f \u06a9\u0647 \u0622\u0633\u06cc\u0628 \u06cc\u0627 \u0636\u0631\u0631\u06cc \u0628\u0647 \u0645\u0631\u062f\u0645 \u0648 \u0631\u0648\u0634 \u0632\u0646\u062f\u06af\u06cc\u0634\u0627\u0646 \u0646\u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u0646\u062f.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.realrobot.ir\/wp-content\/uploads\/2021\/08\/4444.jpg\" alt=\"\u0622\u062e\u0631\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u06af\u0648\u06af\u0644 \" class=\"wp-image-3355\" width=\"580\" height=\"441\" title=\"\" srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/4444-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u062d\u0648\u0632\u0647 \u0633\u0626\u0648 \u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u0633\u062a\u06cc \u0627\u0632 \u0622\u0646\u0627\u0646 \u063a\u0627\u0641\u0644 \u0646\u0628\u0648\u062f\u061b<br>\u0627\u0632 \u062c\u0645\u0644\u0647 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0647\u0627 \u0628\u0631\u0631\u0633\u06cc \u062a\u0641\u0627\u0648\u062a \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f.<br>\u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0633\u0626\u0648 \u0645\u0627 \u0628\u0627\u06cc\u062f \u0647\u0645 \u0628\u0647 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u062f \u0648 \u0647\u0645 \u0628\u0647 \u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%86%DA%A9%D8%A7%D8%AA_%D9%85%D9%87%D9%85_%D8%B3%D8%A6%D9%88_%D8%AF%D8%A7%D8%AE%D9%84%DB%8C_%D8%B3%D8%A7%DB%8C%D8%AA\"><\/span>\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0634\u0627\u0645\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u062f\u0631 \u0642\u0633\u0645\u062a \u062f\u0627\u062e\u0644\u06cc \u0648\u0628 \u0633\u0627\u06cc\u062a \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0642\u0628\u06cc\u0644 \u0641\u0631\u0627\u06cc\u0646\u062f \u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 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\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0637\u0631\u0627\u062d\u0627\u0646 \u0628\u0627 \u062a\u062c\u0631\u0628\u0647 \u0639\u0644\u06cc \u0631\u063a\u0645 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u06cc \u0632\u06cc\u0627\u062f\u06cc <br>\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u06a9\u062f\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u0646\u0648\u0639 \u0646\u0648\u0634\u062a\u0646 \u0622\u0646 \u0646\u0645\u06cc \u06a9\u0646\u0646\u062f. \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0627\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648\u06cc \u062f\u0627\u062e\u0644\u06cc \u0639\u0646\u0648\u0627\u0646 \u0635\u0641\u062d\u0647 \u0645\u06cc \u0628\u0627\u0634\u062f.<br>Page Title \u06cc\u0627 \u0639\u0646\u0648\u0627\u0646 \u0635\u0641\u062d\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0622\u0646\u0627\u0644\u06cc\u0632 \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f. <br>\u062a\u0645\u0627\u0645\u06cc \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0627\u0631\u0627\u06cc \u06cc\u06a9 \u0639\u0646\u0648\u0627\u0646 \u0648\u0627\u062d\u062f \u0628\u0627\u0634\u062f \u06a9\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0647\u0645 \u062f\u0631 \u0622\u0646\u0647\u0627 \u0646\u0642\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"580\" height=\"441\" src=\"https:\/\/www.realrobot.ir\/wp-content\/uploads\/2021\/08\/111.jpg\" alt=\"\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0633\u0627\u06cc\u062a\" class=\"wp-image-3358\" title=\"\" srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/111-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0628\u062d\u062b \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062a\u0641\u0627\u0648\u062a \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0628\u062e\u0634\u060c \u062a\u06af \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0627\u0633\u062a.<br>\u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0627\u0644\u06a9\u0627\u0646 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0645\u06cc\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0632 Meta Description \u06cc\u0627 \u0628\u062e\u0634 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f. <br>\u062f\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644\u060c \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647 \u0627\u06cc \u0628\u0647 \u062a\u06af \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0634\u062f\u0647 \u0627\u0633\u062a.<br>\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0627\u0633\u062a \u062a\u0627 \u062f\u0631 \u0622\u0646 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0642\u0627\u0644\u0647 \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f. <br>\u0645\u062d\u062f\u0648\u062f\u06cc\u062a 150 \u06a9\u0644\u0645\u0647 \u0627\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u06af\u0648\u06af\u0644 \u0628\u06af\u0648\u06cc\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u06cc\u0633\u062a.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u06af\u0631 \u06af\u0648\u06af\u0644 \u062a\u0646\u0627\u0633\u0628\u06cc \u0628\u06cc\u0646 \u0627\u06cc\u0646 \u062a\u06af \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u067e\u06cc\u062f\u0627 \u0646\u06a9\u0646\u062f\u060c <br>\u0633\u0627\u06cc\u062a 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srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/3333-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u06cc\u0634\u062a\u0631 \u0633\u0626\u0648\u06a9\u0627\u0631\u0627\u0646 \u0637\u0631\u0632 \u062a\u0641\u06a9\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u062a\u0631\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0633\u0626\u0648 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0633\u0628\u0628 \u0646\u062a\u0627\u06cc\u062c \u0645\u0646\u0641\u06cc \u0634\u0648\u062f. 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\u062f\u0627\u062e\u0644\u06cc\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062e\u0644\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u06a9\u0646\u062f \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u0628\u0627\u0634\u062f \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9 \u0647\u0627 \u0645\u0648\u062a\u0648\u0631 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0645\u0627\u0645\u06cc \u0635\u0641\u062d\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u0645\u06cc \u0646\u0645\u0627\u06cc\u0646\u062f. \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0632\u06cc\u062a \u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0647\u06cc \u0628\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9\u060c \u0632\u0646\u062f\u0647 \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646 \u0622\u0646 \u0647\u0627 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0627\u06cc \u0644\u06cc\u0646\u06a9\u06cc \u062f\u0627\u062f\u0647 \u0646\u0634\u0648\u062f \u062d\u06a9\u0645 \u06a9\u0648\u0686\u0647 \u0628\u0646 \u0628\u0633\u062a \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u0645\u06cc\u06af\u06cc\u0631\u062f \u0648 \u0628\u0639\u062f \u0627\u0632 \u0686\u0646\u062f \u0645\u062f\u062a \u0627\u0632 \u0631\u062f\u0647 \u0628\u0646\u062f\u06cc \u06af\u0648\u06af\u0644 \u062e\u0627\u0631\u062c \u0645\u06cc \u06af\u0631\u062f\u062f. \u067e\u0633 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0633\u0626\u0648 \u06a9\u0644 \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a \u062e\u0648\u062f\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u0627 \u0628\u06cc\u0646 \u062a\u0645\u0627\u0645\u06cc \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a \u06cc\u06a9 \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B8%D9%88%D8%B1_%D8%A7%D8%B2_%D8%B3%D8%A6%D9%88_%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"441\" src=\"https:\/\/www.realrobot.ir\/wp-content\/uploads\/2021\/08\/2222.jpg\" alt=\"\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f\" class=\"wp-image-3353\" title=\"\" srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/2222-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc \u062f\u0631\u0628\u0631\u062f\u0627\u0631\u0646\u062f\u0647 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627\u06cc\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u06cc\u0631\u0648\u0646 \u0627\u0632 \u0633\u0627\u06cc\u062a \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0633\u0627\u06cc\u062a \u0645\u0631\u0628\u0648\u0637\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f. \u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627  \u0634\u0627\u0645\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0645\u0648\u0627\u0631\u062f \u0627\u06cc\u0646 \u0642\u0628\u06cc\u0644 \u0645\u06cc \u0628\u0627\u0634\u062f. \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u067e\u06cc\u0634\u0631\u0641\u062a \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0632\u0645\u0627\u0646\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062a\u0641\u0627\u0648\u062a \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0635\u0648\u0631\u062a \u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0627\u06cc \u062c\u0627\u0631\u06cc \u0635\u0648\u0631\u062a \u06af\u06cc\u0631\u062f. \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0626\u0648\u06cc \u062e\u0627\u0631\u062c\u06cc \u0628\u0627\u06cc\u0633\u062a\u06cc \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0634\u0631\u062d \u0627\u0633\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0639\u0636\u0648\u06cc\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/li><li>\u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0639\u06a9\u0633 \u0648 \u0648\u06cc\u062f\u06cc\u0648<\/li><li>\u062b\u0628\u062a \u0646\u0627\u0645 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/li><li>\u0628\u0627\u0632\u0627\u0631 \u06cc\u0627\u0628\u06cc \u0641\u0631\u0648\u0645 \u0648 \u0627\u0646\u062c\u0645\u0646 \u0647\u0627<\/li><li>\u062b\u0628\u062a \u0646\u0627\u0645 \u062f\u0631 \u062f\u0627\u06cc\u0631\u06a9\u062a\u0648\u0631\u06cc \u0647\u0627<\/li><li><a href=\"http:\/\/realserver.ir\/content-production-tabriz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Production content<\/a> \u0645\u0646\u0627\u0633\u0628<\/li><li>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627<\/li><li>\u0628\u0648\u06a9\u0645\u0627\u0631\u06a9 \u06a9\u0631\u062f\u0646<\/li><li>\u0648\u2026<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B1%D8%B1%D8%B3%DB%8C_%D8%B3%D8%A6%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%DB%8C%D8%A7%D9%87_%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%D9%81%DB%8C%D8%AF\"><\/span>\u0628\u0631\u0631\u0633\u06cc \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D8%B1%D9%88%D8%B4_%D8%B3%D8%A6%D9%88_%DA%A9%D9%84%D8%A7%D9%87_%D8%B3%D9%81%DB%8C%D8%AF_%DB%8C%D8%A7_White_Hat\"><\/span><strong>\u0631\u0648\u0634 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f \u06cc\u0627 White Hat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"441\" src=\"https:\/\/www.realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1.jpg\" alt=\"\u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f\" class=\"wp-image-3360\" title=\"\" srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/ws-1-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u0641\u06cc\u062f \u0631\u0648\u0634\u0647\u0627\u064a \u0645\u062c\u0627\u0632\u064a \u0645\u0637\u0631\u062d \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u062f\u0631 \u0627\u0635\u0644 \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u064a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u064a \u062c\u0633\u062a\u062c\u0648 \u06af\u0631 \u0647\u0633\u062a\u0646\u062f<br>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632  \u0627\u06cc\u0646 \u0645\u062a\u062f \u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u064a \u06a9\u0631\u062f \u06a9\u0647 \u0647\u0645\u0648\u0627\u0631\u0647 \u0646\u062a\u0627\u06cc\u062c \u0645\u062b\u0628\u062a\u06cc \u0631\u0627 \u062f\u0631 \u067e\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f<br>\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0633\u0627\u06cc\u062a \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0632\u06cc\u0627\u062f\u064a \u0628\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u062b\u0628\u062a \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634\u06cc \u062e\u0648\u062f \u0627\u062f\u0627\u0645\u0647 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Hat_%DB%8C%D8%A7_%D8%A8%D9%84%DA%A9_%D8%B3%D8%A6%D9%88_%DA%86%DB%8C%D8%B3%D8%AA\"><\/span><strong>Black Hat \u06cc\u0627 \u0628\u0644\u06a9 \u0633\u0626\u0648 \u0686\u06cc\u0633\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"441\" src=\"https:\/\/www.realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1.jpg\" alt=\"\u0628\u0644\u06a9 \u0633\u0626\u0648\" class=\"wp-image-3359\" title=\"\" srcset=\"https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1.jpg 580w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1-300x228.jpg 300w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1-80x61.jpg 80w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1-150x114.jpg 150w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1-217x165.jpg 217w, https:\/\/realrobot.ir\/wp-content\/uploads\/2021\/08\/bs-1-450x342.jpg 450w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0633\u0626\u0648 \u06a9\u0644\u0627\u0647 \u0633\u06cc\u0627\u0647 \u0631\u0648\u0627\u0644 \u06a9\u0627\u0631 \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u0631\u0648\u0634\u0647\u0627\u064a \u063a\u06cc\u0631 \u0645\u062c\u0627\u0632\u064a \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u06a9\u0645\u06a9\u06cc \u0648\u0636\u0639\u06cc\u062a \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc \u062f\u0647\u062f<br>\u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u06a9\u0647 \u0628\u0639\u0636\u06cc \u0627\u0632 \u0635\u0627\u062d\u0628\u0627\u0646 \u0633\u0627\u06cc\u062a\u0647\u0627 \u0628\u0631\u0627\u064a \u0627\u0631\u062a\u0642\u0627\u0621 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0631\u06cc\u0633\u06a9 \u0647\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f<br>\u0686\u0631\u0627 \u06a9\u0647 \u0627\u06af\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u064a \u062c\u0633\u062a\u062c\u0648\u06af\u0631 \u0645\u062a\u0648\u062c\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0634\u0648\u0646\u062f \u06a9\u0647 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc 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