Real Robot Smart Business Manager : The era we live in is called by various names, including: the era of technological growth and advancement, the era of communication and information technology, the era of knowledge-centricity and brainware, and the era of learning organizations, one of its prominent features being rapid changes in the environment, technology, customers, clients, competitors, colleagues, products, and services, all of which are forces that affect the organization and create the need for superiority.
Due to market globalization and competitive developments, the demand for new technologies and innovations is increasing from both small and medium-sized enterprises and large industries. These companies have realized that competition in today's fast-paced business world has become increasingly difficult, and in order to survive and succeed, one must learn to monitor technology development activities and react quickly to business-related changes. Small and medium-sized enterprises, by utilizing new technologies, provide a wide range of capabilities to improve their competitiveness.
Effective Management of Organizations by Utilizing Information and Communication Technology Tools
Based on this, effective management of organizations requires appropriate use of information and communication technology tools. In the past, obtaining various reports in different dimensions for an organization, considering the various factors effective in the life of organizations, was a very arduous task requiring numerous calculations and investigations from multiple aspects. However, today, with the advent of new technologies, past concerns no longer exist.
Businesses need quick and easy access to information about customers, internal organizational affairs, external market conditions, and the health of their commercial activities to succeed, and senior managers of organizations need short and summarized information. Consequently, information must be formatted, summarized, and then reported multiple times. To overcome such a problem, data processing technology, which is referred to as business intelligence, has come to the aid of organizations and companies, automating and systematizing the task of analyzing, strategizing, and forecasting information to enable better decision-making.
Environmental changes, transformations, and upheavals have been key factors driving organizations towards new knowledge and technologies, and if organizations, as effective members of the global community, do not align themselves with these changes and transformations, they will undoubtedly fail.
مدیریت هوشمند کسب و کار
The term Business Intelligence was first introduced in 1989 by Howard Dresner, a researcher from the Gartner Group. He defined business intelligence as a set of concepts and methods for developing business decisions through reality-based support systems. Business intelligence integrates and consolidates various, scattered, and heterogeneous data of an organization, and by forming an analytical database and using methods and applications, it can provide analytical and multi-dimensional reports for the decision-making of organization managers.
In contemporary times, the ability to acquire useful information in real-time has become significantly important. The time managers allocate for making business decisions has drastically decreased. Competitive pressures have compelled businesses to make intelligent decisions based on primary business data, and these decisions must be made as quickly as possible.
Upon entering the business intelligence system, data is processed and transformed into knowledge. The acquired knowledge is then analyzed, and its results are used in the organization's strategic decision-making, guiding business activities, and forecasting the competitive environment.
Business intelligence helps companies analyze trends in the stock market, changes in customer behavior and consumption patterns, customer priorities, capabilities, and ultimately the company's status. Business intelligence assists managers in responding to environmental changes and enables the organization to achieve greater stability and sustainability, replacing intuitive judgment and guesswork-based decision-making with information-based decision-making processes.
Characteristics of a Successful Business Intelligence Solution
- Adaptability
- Intelligence
- Usability
- Accuracy
- قابلیت پیوند
- انعطاف پذیری
- قابلیت انتقال
- مقیاس پذیری
کاربردهای هوشمندی کسب و کار
ازجمله کاربردهای هوشمندی کسب و کار می توان به موارد زیر اشاره نمود.
- تحلیل پایگاه داده مشتریان و تشخیص سرویس ها و محصولات ترجیحی مشتریان در واحد بازاریابی
- کشف تقلب
- به دست آوردن مشتریان جدید و حفظ مشتریان قدیمی
- بهبود خدمات به مشتریان در صنعت بانکداری
- پیش بینی نیازمندی های شرکت و احتیاجات انبار در صنایع تولید
متداول ترین سیستم های مورد استفاده برای Smart business manager
- سیستم پردازش تحلیلی انلاین (OLAP)
- سیستم پردازش تراکنش انلاین (OLTP)
- سیستم انبارش داده ها (DW)
- داده کاوی (DM)
- سیستم هوشمند پشتیبانی تصمیم گیری (IDSS)
- سیستم عامل هوشمند (IA)
- سیستم مدیریت دانش (KMS)
- سیستم چرخه زنجیره تامین (SCM)
- سیستم مدیریت ارتباط با مشتری (CRM)
- سیستم برنامه ریزی منابع انسانی (ERP)
- سیستم مدیریت اطلاعات سازمانی (EIM)
- سیستم برنامه ریزی منابع ساخت (MRP)
مدیر هوشمند کسب و کار رئال ربات : این سیستم ها با تنوع و کاربردهای متنوع می توانند مدیران و ذینفعان سازمان را در جهت اخذ تصمیمات اثربخش و به هنگام یاری نمایند. اما چنین مفهومی باید از طرف مدیران ارشد سازمانی مورد حمایت قرار گرفته و در سرتاسر سازمان توسعه یابد. بدون تردید حمایت مدیران از هوشمندی کسب و کار بر افزایش کارایی آن و پویایی سازمان خواهد افزود.
در مورد زیرساخت های فنی یک سازمان برای استقرار و کارایی مناسب هوش تجاری، تحقیقات فراوانی شده و می توان گفت به دلیل اهمیت فوق العاده ای که این فاکتور دارد، بیشترین تلاش سازمان ها برای ایجاد بستر مناسب هوشمندی کسب و کار در راستای بهبود وضعیت زیرساخت های تکنیکی آن بوده است.
